About

Senior Manager, Service Experience - January 2023 - Present
Digital Technology Solutions

Senior Content Designer - August 2022 – January 2023
Digital Technology Solutions

I currently lead the Service Experience practice within the Digital Technology Solutions (DTS) business unit at the University of Newcastle. The Service Experience practice is a collection of UX, UI, service, and content designers that provide design services across the DTS portfolio, which includes HR management systems, finance management systems, learning and teaching systems, MyUni (the university app), uniwide service management and CRM. As the design practice lead, I am also responsible for setting the strategic design direction of DTS, uplifting design maturity across the business unit (and university), and improving design literacy across the university with stakeholders who have limited experience working with design as a problem-solving tool.

I have used tactics focused on process and culture to increase design maturity:

• Launch of Digital Design Tool Kit

• Creation of Design Milestones

• Revision of Design Principles

Senior Content Designer, 2021 - 2022
OneCX

nsw.gov.au is the main communication platform for the NSW Government, with the aim to create a unified and customer-centric digital experience for the people of NSW. I worked in the Optimise Squad, providing iterative platform-wide building blocks such as components, templates, and processes across the nsw.go.au footprint. Our team strived to be approachable and collaborative, so that the projects and components we created added real value to nsw.gov.au, now and into the future.

During my time in this role, I acted in more senior duties, covering for my direct line manager’s role during times of absence as the User Experience Manager, overseeing designers (content, UX, service and UI) across multiple squads, as well as managing the workload of the Optimise squad.

Digital Marketing Manager, 2020 - 2021

Rapsey Griffiths is a Newcastle-based advisory firm that specialises in business turnaround and insolvency. I was hired to create the digital strategy, establish digital communications processes, create and manage the complete re-brand (including brand voice and all digital assets), and re-launch rapseygiffiths.com. I designed and project-managed the re-launch of www.rapseygriffiths.com.au, developed a suite eBooks targeting 4 different sectors and developed and managed the communications campaign of their release. I also translated these PDF eBooks into long form content, to enhance user experience and improve SEO, as well as improve lead generation through implementing an Insolvency Assessment Tool.

Digital Project Project Producer, 2019 - 2020 (Contract)

Museums of History NSW brings together the historic houses, museums and collections previously in the care of Sydney Living Museums with the vast archives and records in the NSW State Archives Collection as an agency of the NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS). I was hired to project manage the launch of the Hyde Park Barracks website and the re-development of the website and app for Sydney Open, as well as lead and production manage all projects of the digital team.

In 2019/20 the Hyde Park Barracks Museum underwent a significant re-development utilising cutting edge technology (created by Local Projects, responsible for the 9/11 Museum in New York). It also broke new ground in the retelling of Australia’s colonial history to include the lasting impact of colonisation on First Nations people. The website needed to integrate cutting-edge museum experience with the roll out of the new ticketing platform Tessitura; as well as sensitively include traumatic elements of Aboriginal history and be historically accurate. I collaborated with the curatorial, ticketing, education and front of house teams to produce a website that was cohesive.

The Hyde Park Barracks website won the Program Website category at the 2020 Museums Australia Publication Design Awards.

Digital Communications and Design Officer, 2016 - 2019

MHCC is the peak body for community mental health in NSW. This role was based in the communications team and provided communications and design support to the policy and advocacy work of the organisation. I worked across website, email, e-learning and social media. Two key achievements in this role included being a project lead on the launch of reimagine.today and the re-launch of mhcc.org.au. On both these projects, I was responsible for communications strategy (including social, email and website), user experience design, information architecture, content strategy and planning, visual design, service design, content upload and migration, and digital asset

Senior Digital Producer, 2014 - 2016

Sudler & Hennessey was the globally focused healthcare arm of the WPP Group, functioning as a full- service communication agency to an impressive array of pharmaceutical and consumer healthcare clients. In this environment, my role was as a conduit between accounts and creative as a digital advocate and advisor; including supporting print designers transition to digital. I was regularly involved in client briefings and meetings and advised on digital best practice, content design, UX/UI design, streamlining project management and updating the team on digital innovation. I worked closely with staff medical writers to translate technical medical studies into accessible and engaging projects for pharmaceutical companies. I also managed all digital project documentation, liaising with in-house, offshore and client service providers.

Senior Digital Producer, 2013 - 2014 (Contract)
Relay for Life

Based in the NSW office, this national role focused on project management, design management, content development and stakeholder engagement to launch the re-designed Relay for Life brochure site and new digital fundraising platform, TeamRaiser. The emphasis of this project was the seamless integration between both platforms. I was responsible for the management of content strategy and development, stakeholder design and functionality review, social media integration, service design, external creative relationships (digital agency and digital asset producers), URL re-directs, Google Analytics reporting, user acceptance testing, establishing future business processes and staff training.

Digital Design and Content Coordinator, 2010 - 2013
UNSW International

Based in the international student recruitment team, this role provided digital communications solutions to support recruitment activities and the international strategy of the university in 30 countries and 10 languages. This included the simultaneous production (copy development, design and planning) of tablet publications, email communication, and advertising (digital, print and outdoor integration), creation of online registration systems, content creation (and management) and visual asset production and management. I also produced monthly reports to outline strategic progress and ROI based on market intelligence and data from sources such as Google Analytics, Facebook Insights and in-country platforms.

Sessional Academic, 2009 - 2010
UNSW Art and Design

For 2 academic years, I was a part-time sessional academic, teaching in the 2nd year Graphics Media studio.  My duties included preparing and delivering lectures, facilitating studio sessions, guiding studio critique, providing feedback, and the assessment of student work. I enjoyed sharing my experience with students immensely but ultimately decided to focus on client-focused work as I felt there was greater scope fo career development and progression.

Communications and Design Coordinator, 2008 - 2010

NAVA is the peak body representing the visual arts, craft and design sector in Australia. I was responsible for all of NAVA’s communication activity, as well as managing the general marketing budget and separate event marketing budgets. My main responsibility was content management and asset production of NAVA’s complete online footprint. This culminated with my re-design and project management of the re-launch of NAVA’s main website, which managed over 10,000 customer records and included e-commerce functionalities. In addition to this, I also launched NAVA’s social media presence and satellite site artistcareer, as well as revising NAVA’s email communication plan. Additional tasks in this role included dealing with media enquiries and writing, editing and sending media releases.